Papa John's sales increased 25% from October 28 to 31, 2022, compared to Friday through Monday sales, according to a news statement.
The eatery provided over 500,000 pizzas and other meals over four days to ensure customers enjoyed the Halloween occasion. Thus, the popular pizza restaurant is making important changes to prepare for a busier Halloween in 2023.
Holiday spending is expected to reach $12.2 billion in 2023, according to the National Retail Federation. The study found that 73% will celebrate Halloween this year.
Pizza is a crowd-pleaser for parties and other events. Given its 2022 performance, Papa John's can handle the additional demand.
Papa John's has increased inventories to prevent shortages of vital ingredients needed for its delicious pizzas, wings, and desserts.
A cautious and steady rise in ordering ensures that distribution hubs that provide critical commodities can match demand throughout the scary season. Local businesses are also sharing ingredients in case one runs out.
Papa John's also unites its corporate personnel with frontline workers at its many US locations.
Corporate personnel help restaurants function efficiently and assist team members during busy periods via the Rev-It-Up program. Papa John's is decorating its locations with Halloween-themed artwork from local kids.