A single bronzing shade won't be a perfect match for your skin tone year-round. In the summer, when you're tanner, you'll want to use a darker shade than when you're a few shades lighter in the winter.
Once you've found your perfect product, you'll need to find the right applicator. When applying powder bronzer, you'll want to use a bronzer brush meant for powder products.
Typically, you'll get to bronzing after you've applied your other face makeup products, so it's important to make sure you've properly prepped your skin. It's also a surefire way to make sure your natural glow looks just that–natural.
Because you’re going for a winter glow versus summer, you don’t need to go overboard with application. You’ll want to focus on a skin look that could be naturally achieved.
If you're really looking for that trademark sun-kissed glow, you can also apply a swipe of bronzer along the bridge of your nose.